The Biggest Lies Auto Dealers Make
Deception is everywhere and phonies are scattered all over the land. This is the reason why each one should be cautious in both their transactions and decisions. This fact is also true in purchasing automobiles. Though most of the auto dealers are honest, there are some details that every purchaser should watch out for.
When honesty and integrity are made issues, surveys divulge that auto dealer’s knuckles scrape the bottom of the barrel along with other politicians, telemarketers and insurance agents. Auto industry is riddled with liars and crooks.
Deception is almost always linked to marketing and this is said to be an activity that most people identify with a grain of salt. According to some, life is a sales game and to win it over, every strategy must be made – whether it is good, tolerable or awful. Several profit-oriented companies make profits by promoting their products and services as better than their rivals, regardless of their truthfulness.
Why do auto dealers have such dire reputations? According to analysts, the reputation is triggered by the fact that most people have their cars as their greatest single purchase other than a dwelling. Negotiable value mated to a wide- variety of options makes every one careful about trickery. The cautiousness is far higher than if a brand of apparel or food failed to live up to consumer’s expectations.
There are a lot of maverick salespersons in the business industry. But in the auto industry itself, a dealer of K&N cold air intake would less likely feel the impact of hesitation than auto dealers. These crooked salespersons are thorns that bring down auto industry’s reputation to the detriment of honest individuals in the industry.
Dealership owners usually keep these maverick salespersons because they are usually seated atop the sales charts. Businessmen are saying that though reputation is one significant thing, business is still business. Unless the situation would generate a legal action, most businessmen will not avoid a goose that lays golden eggs.
Among the most common lies include price packing. In this situation, the salesman agrees with a purchaser on a particular price. Afterwards, he ‘packs’ additional hundreds of dollars onto the final bill. This is done by including finance charges to a few more dollars per month than what is required. Unfortunately, only the most astute purchasers get to notice this shrewd scheme.
Another lie is dubbed as the bill-padder or the excessive labor fees in regard to pre-delivery work like those involving larger wheels, audio system upgrades, and the like. This is easily disguised by adding several folds of dollar per month to the final charge. Aside from this, auto dealers also employ several white lies as anyone else.
The industry has its slice of shady character, same with other industries. However, various industries are swarmed by different types of people – people of character, people of integrity, people of faith and those belonging to the negative types.
According to some dealers, it is quite unfair to dub them as liars, crooks, or fraudulent doers when they are doing an honest business. They added that selling cars is a great way of earning honest income. “Profit,” said Stephen Smith, Lexus auto dealer, “is not an option, but an objective in any business and that holds true in my industry. It is as fair for an auto dealership and an auto salesperson to make a profit as it is fair to make a profit in any other form of business. There are good people in the auto industry and I am one of them!”Given her background on cars as an auto insurance director, Lauren Woods finds the world of cars to be constantly changing. you can visitK & N Cold Air Intakefor more information.
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How to qualify your sales opportunity – Bid or No Bid?
This has got to be the number 1, top question in sales ‘as a salesperson I had to ask myself this daily; and when I was a sales manager, I was certainly asking my team often enough to keep them on their toes. In sales the most valuable resource we have is our time, and our biggest and most important decision is how we use our time most efficiently.
Good sales people are never short of prospects and opportunities, so the key question you have got to ask yourself is Bid or No Bid.
When you’re in a new sales role, naturally you want to be active and will talk to anybody who’s willing to listen, and you’ll work on any projects that come your way.
However it shouldn’t take long until your pipeline begins to fill and you start feeling busy. Now you’ve got important decisions to make about who you’re going to invest your time with. You’re decision is made all the more urgent when you need the support of other people within your organisation, and you have to consider the impact of their time and the opportunity cost of their efforts.
The decision to bid always requires the expenditure of time, money, and energy that could be invested elsewhere. So your call to either bid or no bid should not be taken lightly or made carelessly.
Sometimes the decision to go ahead or not is a already made, or it’s a “no brainer” because of existing relationship or the nature of the potential contract.
But when you have the choice it’s an important decision to me and to be successful in sales it’s vital you make this assessment intelligently and weigh up your prospects properly.
Here are 10 crucial questions you need to ask yourself when deciding to Bid or not:
1. Is this a “must Bid” opportunity?
2. Is the prospect really ready to buy? And honestly are you really in a position to be able to supply if they do buy?
3. Is the prospect looking for service and value over a simple price comparison? If they are deciding purely on price and you’re not the cheapest then save yourself a lot of hassle and effort and bow out now – No Bid!
4. Can you introduce some extra added value to the opportunity? Can you move the goalposts and alter the specification in your favour?
5. Do you have a good relationship with the client, and the decision makers?
6. Can you meet the requirement in full?
7. Do you have a defined competitive edge? Do you have a technical or commercial advantage that can add value to the opportunity?
8. Are you competitively priced? Either you have a cost competitive offer or you can tangibly offer added value?
9. Can you meet the timescales of the project?
10. Will this lead to further opportunities?
The more times you can answer ‘Yes’ the better this prospect is – 10 “Yes” answers and you’ve got a hot prospect here! Less than 7 and you need to think real hard if this is the best use of your time…
About the Author
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