GM Tests Restructure Plan Via Saturn
The world’s largest automaker is offering a peek of the future through its Saturn brand. The General Motors Corp., as evidenced by its turnaround plan and lineups, is trying to shift to a more rewarding manufacturing auto segment that includes leaner, smaller and faster cars.
According to analysts, those who wanted to see the future of GM’s turnaround plan could just look at the Saturn brand. In 2006, when the auto giant’s sales fell by 8.7 percent, Saturn’s increased by 6 percent. By fall, Saturn, also called “A Different Kind of Car Company” unveiled an almost entirely new lineup, with models older than twenty months. From the incidence, it can be ascertained that if Saturn fails, GM will likely fall.
GM started producing Saturn vehicles in 1990. The production is triggered by the growing importation of Japanese cars in the United States. The vehicles were catered to serve the auto demands in the US, Puerto Rico, and Canada.
Right now, Saturn is undergoing one significant transition. GM has given it plentiful of new products like Sky roadster, Astra hatchback, Aura sedan, and Outlook large crossover sport utility vehicle built off GM’s Lambda platform. GM will reposition Saturn to the upper-end auto market to compete better. As such, Saturn is expected to face one of the hardest battles in achieving a premium standing. The company offers two sub-lines of vehicles – the “Red Line” and the “Green Line.” The former are performance-oriented Saturns, while the latter is the more environmentally friendly cars. VUE and ION Red Line models, unveiled in 2004, will be joined by Green Line VUE and Aura and Red Line Aura and Sky this year. This lineup may not be using Neuspeed cold air intake and flamboyant auto parts but its functionality is certified by the automaker.
Lutz said the new models will put pressure on Saturn managers to beat last year’s 6 percent gain in 2007, even though the overall U.S. market may be flat or down. “There is now not a weak sister in the batch,” he said of Saturn’s products. “Everything is top-notch from a design and execution standpoint,” he said.
In 2006, GM’s sales plummeted to approximately 4 million vehicles from roughly 4.5 million vehicles in 2005. Toyota Motor Corp., GM’s closest rival, reported its best year ever in 2006, with sales increase amounting to 12.9 percent to about 2.5 million vehicles.
Two years ago, Saturn was the allegory for all of GM’s problems. Its product line was aging and boxy. In fact, what was once a hot-selling brand turned into languished because of the sudden shift of GM to big-profit SUVs and huge trucks. Unfortunately, gas priced soared leaving GM with $10.6 billion loss in 2005 alone. In fact, there was already a talk then about possible bankruptcy.
All the while, GM is working hard to recuperate. As a fact, by the end of 2006, it had cut $9 billion in annual costs. The number is approximately $2,000 from every car it sold. Additionally, it is expected to profit in two years time.
Mark LaNeve, GM’s vice president for sales, service and marketing, said GM’s products should all be substantially new in another 12-18 months. Key is the redesigned Chevrolet Malibu due out later this year to take on Toyota’s Camry. “But it will take a while longer for the company to get its message to consumers as it rolls out competitive entries in the small and mid-sized car markets,” LaNeve said. “We’re not going to have it solved in the next 12 to 18 months.”
“GM’s cost-cutting efforts have enabled it to put more money back into products and be more disciplined on prices,” said David Cole, chairman of the Center for Automotive Research in Ann Arbor. Cole thinks GM’s positive results will accelerate as more new products hit showrooms. “I think we’re going to see profitability that is going to surprise a lot of people,” he added.
But David Koehler, a marketing professor at the University of Illinois at Chicago who has studied GM, said while its products have improved, it still has to overcome its old image of lacking fuel efficiency and quality. “The story remains to be told if they are able to reposition that image,” he concluded.Given her background on cars as an auto insurance director, Lauren Woods finds the world of cars to be constantly changing. You can visitNeuspeed Cold Air Intakefor more information.
Article Source: http://www.simplysearch4it.com/article/51760.html
ENERGIZE YOUR SALES COPY TO INCREASE YOUR SALES
Would you like to capture more sales with your web site, sales letters, and other … … It may not be as … as you think. Here are 5 proven tactics you can apply to energize you
Would you like to capture more sales with your web site, sales letters, and other promotional messages? It may not be as difficult as you think. Here are 5 proven tactics you can apply to energize your sales copy — and increase your sales volume.1. REPLACE GENERALITIES WITH SPECIFICSLook for general statements in your web pages and sales letters. Replace them with specific statements.For example, a general statement like, “Our clients get more sales”, is dull. Replace it with “Most new clients enjoy at least a 23 percent increase in sales within 60 days” to create excitement. This motivates prospects to sign up now so they can start enjoying that 23 percent sales increase.IMPORTANT: Make sure your specific statements are accurate and believable or your credibility will be challenged.TIP: If something sounds too good to be true your prospects will assume it’s not true and they won’t buy. Understate any specific claim that sounds exaggerated …even if it is true.2. SHORTEN PARAGRAPHS, SENTENCES AND WORDSLong paragraphs and sentences bore your prospects. It causes them to lose interest before getting to the end of your message. Short paragraphs and sentences are easier to read. They hold your prospect’s interest.Divide long paragraphs into shorter paragraphs of 7 lines or less. Break up sentences longer than 18 words into 2 sentences. And look for long or uncommon words you can replace with commonly used words. For example, replace words like “originate” with “start” or “receive” with “get”.3. CONVERT PASSIVE WORDS AND PHRASES INTO ACTIVE ONESYour sales letter or web page must build the prospect’s desire for your product or service then motivate them to place an order. It must also hold their interest and keep them emotionally involved through the entire process or you won’t get the sale.Active, stimulating words and phrases keep your prospect involved and interested in reading your sales copy. Look for dull passive words and phrases you can eliminate or replace with active ones. For example, change a phrase like “…it’s practical and inexpensive” to “…it’s fast, easy and you’ll save $99″4. GET RID OF HUMOROUS REMARKSHumor can be effective in some media — but not in written sales messages. It distracts your prospects by interrupting their mental focus on your message. This distraction can cause you to lose some sales. Get rid of any humorous remarks in your web pages and sales letters.SUGGESTION: Replace your humorous remarks with real life stories from customers describing how they benefited by using your product or service. Real life stories add human interest and draw prospects into your message. Humor distracts their attention away from your message.5. INCLUDE A MOTIVATING “P.S.”Most prospects glance at the beginning of your web page or sales letter then jump to the end before reading anything in between. Take advantage of this and put something at the end of your message to stimulate their interest. Create it as a “P.S.”For example, use a “P.S.” to emphasize your offer, highlight a deadline or to dramatize a significant benefit. All of these will pull the prospect into your message.Use these 5 proven copywriting tactics to energize your sales copy. Your web pages, sales letters and other promotional messages will immediately start producing more sales for you.
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Trucks Descend, Crossovers Take The Center Stage
Automakers are following a common pattern and the said pattern is forcibly created by the shift of market to small and fuel-efficient cars. As obvious as it is, the demand for trucks is waning. As a fact, analysts are saying that they are descending on the auto industry’s center stage to make way for crossovers and compact cars. This is the very reason why automakers are unveiling more and more compacts and crossovers.
Auto shows mirror what auto enthusiasts want to purchase. They are the barometers that gauge the desires customers. Those vehicles that occupy the center stage are likely to be the hot-sellers. In 2006, mileage was given significant attention. This year, auto shows give emphasis on crossovers, compacts and number of full-size trucks from General Motors Corp. and Toyota Motor Corp.
“Small cars are still in the picture this year, but the people who decide what vehicles will be introduced at which auto show have to plan years in advance,” said George Pipas, sales analyst with Ford Motor Co. “No one product totally dominates the landscape in North America like it does in Europe where all those small, high-mileage cars are seen running around,” he said. “It was serendipity that minis were introduced last year, the same year gas prices topped $3 a gallon, and that the lack of attention to minis at the Los Angeles, Detroit and Chicago auto shows this year is based on lower gas prices.”
“If your car gets 20 m.p.g. and you buy one that gets 22 m.p.g., you still feel you’ve conserved fuel because you’re driving a more fuel-efficient car than you had,” said Joe Phillippi, principal with AutoTrends. “This is what happens when gas goes below $2 a gallon, and it doesn’t take long to pay more attention to high performance than high mileage,” Phillippi added. “Most people would rather drive something a little bigger, fancier and costlier, even if a little thirstier.”
Another Toyota pride is the 2008 Highlander sport utility, which will go on sale this summer. The hybrid version of the vehicle will be available in fall. Both versions boast increased horsepower and performance.
The Alliance of Automotive Manufacturers, a trade group for the major automakers, has created a display of alternative-fuel machines in North Hall of McCormick Place to elucidate enthusiasts how fuel cells and hybrids work. Hybrids are not static. In fact, Chevy earlier unleashed the Volt, which boasts advanced parts accessories and driving performance. The vehicle does not draw attention because of the efficiency of Stillen cold air intake, but because of the sum of all its auto parts. Volt boasts 40 miles driving on batteries alone before a 6.5-hour recharge or switching to a 3-cylinder gas engine to generate power for an extra 600 miles. Saturn Astra, a two- and four-door hatchback that serves as replacement for the Ion, also embraces the industry’s spotlight.
Diversity is the byword for 2007 auto shows. “Product diversity is what makes auto shows exciting,” said Ford’s Pipas. “No one size fits all.” At Ford, the Freestyle crossover and Taurus (previously Five Hundred) sedan stand alongside the Mercury Sable (formerly Montego) with the arrival of a 3.5-liter V-6 that produces 260 horsepower. This move is in response to the clamor for more auto power.
Speaking of power, Pontiac also unravels its midsize, rear-wheel-drive G8 sedan that is set to arrive early next year with a 3.6-liter V-6 or 6-liter V-8 and 6-speed automatic or manual transmissions. The V-8 delivers active fuel management to power cut 4 cylinders and save fuel. Dodge, on the other hand, is introducing its redesigned Dakota. Volkswagen brand will also set forth the high-performance R32 derived from the Rabbit platform, with a 3.2-liter, 250-h.p. V-6 and AWD.
Nonetheless, despite diversity of vehicles, crossover sport-utility vehicles represent the fastest-growing segment of the industry. According to WardsAuto.com, “Crossover utility vehicles, or CUVs, are expected to leapfrog over four vehicle segments to become the highest-volume sector in North America by 2009.”Given her background on cars as an auto insurance director, Lauren Woods finds the world of cars to be constantly changing. VisitStillen Cold Air Intakefor more information.
Article Source: http://www.simplysearch4it.com/article/51781.html
How To Fill Out A Rental Contract
Renting a home, apartment, or piece of equipment will often require you to fill out a rental contract before consideration will be made with regard to completing the contract.
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5 Essential Guides on Posting Resume Online
If you are still stuck on the habit of searching job ads on the newspaper then you are certainly missing the great wonder of technology and Internet that makes job search easy, convenient and successful. Through the idea of postings your resume online, you are into great career opportunities that would come to your way. Here are the 5 essential guides on posting resume online.
1. Resume Posting is a service where job seekers post their resumes to an online job search site for employers and recruiters to find. Employers or recruiters usually find you within the resume database, of an online job search site, using key words will put up the chances for most of the applicants to find easily by the employers and finally call for a job interview. However it depends on how you select appropriate keywords for your resume and remember that this service is usually offered free for job seekers.
2. Use a word processing programs such as MS Word that have basic and advanced tools to create and format your resume. You should also create an electronic friendly version of your resume by making a back up data in MS Word based resume to a Notepad. The former application will convert your resume into ASCII text which allows your resume to be read in email format.
In order to ensure that the employers can find you, your resume should contain key words that is strongly related to the position that you are applying for.
3. The primary advantage of posting your resume online is that your resume will be available to a wide array of employers and recruiters in the shortest period of time. Presumably, you will gain access to a large number of job opportunities compared to the access you will have by viewing employment advertisements, company web sites, employment web sites or the newspapers. And it is easy, fast and rather practical.
4. The biggest advantage of online resume posting is also its biggest disadvantage because it makes your resume along with your personal information available to the public. It can result to numerous phone calls from headhunters, agencies, employment consultants or even telemarketers. Its a reminder for everyone to not give too much personal information in their resume online, be careful and wisely before putting any remarks that might become a problem.
5. You should choose your resume bank wisely. Some offers their service for free while others have a monthly free. Aside from the service cost, you should consider the scope of the service that you choose. Some resume bank offers national exposures while others might be run by professional association or network of businesses. Weigh in the pro’s and con’s before finally submitting your resume online to avoid regrets at the end.
Posting resume online through resume banks or job search sites, such as http://jobs.ozfreeonline.com will certainly help you form a wide network in your career search. The key reminders are: prepare a strong resume, search for the best resume bank based on your needs, post your electronic resume and prepare yourself for the great career opportunities that awaits you. Build a confident before and after meeting with an employer and be sure to take all the charges when it comes to present yourself professionally and elegantly.Mei Galang is an article contributor forJobssection of Oozfreeonline.com
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