Publisher’s tips: What makes a good carp magazine?
When it comes to publishing a top notch carp magazine it really is not as simple as you would think. Angling is one of the most popular pastimes in the country and carp fishing in particular is very popular so there is no shortage of demand for a good magazine. However it is easy for such a specific topic to tread on old ground when it comes to features and layout so an editor who wants to captivate your audience should try and use their imagination.
One of the essential ingredients for a first class carp magazine is strong feature writing. Regular top tens for things like equipment and locations are a must as well as interesting one-off pieces which will really engage readers.
Obviously a carp magazine needs to contain all the latest news to compete with the other publications on the market. Old news is no better than no news so it is important for editorial staff to have their fingers on the pulse of the carp fishing community. Opening communications with events organisers and equipment manufacturers is the best way to get exclusives and have the most up to date news section on the market. It is also vitally important for a carp magazine to be responsive to its readers. Encouraging the audience to write in with competitions and letters pages really helps build the circulation up as interacting with readers keeps them interested.
Review writing is the backbone of any special interest publication and a carp magazine should be no different. Scrutinising the latest gear and places for carp fishing is really what most readers are looking for. To do this properly you need staff who love carp fishing to write for your carp magazine and can provide worthwhile insight and opinions the audience can relate to.
One carp magazine which embodies all of the above is Carpaholixx. Written by experts who are carp fishing mad, the publication features all the latest news and products. It is one carp magazine which you can rely on for a good read so visit the website, Carpaholixx.com, for more information.
About the Author
Bob Fernekees, CRM Magazine, interview with Alan Trefler, Pegasystems Founder and CEO