In today’s business world if there is one thing that each business requires, then it has to be a customer relationship management (CRM) solution. So what is this CRM solution? It is a software that manages the relationship information and business processes of customers and prospects. Why does a business need a CRM solution? Well, every business has customers and prospective customers. A CRM solution basically helps keep this information in an organised manner so that businesses can provide quick responses to their customers with the intention of having long term relationships. Imagine yourself as a client to a business. Once you send in an enquiry, won’t you really prefer an immediate response? In fact if you get a quick response, wouldn’t you give a chance to that business to pitch their solution irrespective of whether you take it or not. This is what a CRM software can do for you. It can log in all the details of an enquiry, help you to assign it to your sales teams, check what is happening with the enquiry and ultimately help in making your customer happy. CRM software’s provides a level of efficiency that is unmatched. Having all the information regarding your customer base can allow your business to grow and thrive.
Does every business need a CRM solution? To be honest, Yes. Any business having clients needs a CRM solution. Which is the best CRM solution for a business? Aha, without being too pompous I would probably suggest three/four solutions currently within the market – Salesforce, SugarCRM, Goldmine etc. Though all these are good software’s, the best one which is quite in line to a small business is probably the SugarCRM software.
SugarCRM helps companies in communicating with prospects, share sales information, close deals and ultimately keep customers happy. This software works on an open source technology, which means that the community addition is free. The only problem is that this addition is basically for a generic business model, which means that it needs to be customised to your business needs. In order to implement a CRM solution within your company, all you need to do is approach a CRM development/ SugarCRM consulting company.
The best possible way to find such companies would be to go onto Google and type in the keywords along with your region, for e.g. CRM development uk / CRM solution uk, when you are looking for any CRM solution and if you want a specific one, then you could search for SugarCRM development London/ SugarCRM consulting uk etc. I am pretty sure that you would receive some relevant results.
Icreon UK, based in London and Yorkshire, is a global software development company based in London and Yorkshire. We have been developing custom built solutions for the past ten years. Our service areas include – Product development, System Integration, Technical partnerships, CRM development, Mobile applications & Ecommerce.
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GoldMine Premium Edition Demo, Part I