Marketo Agency Program Helps Agencies to Meet Surging Demand for Outsourced Digital Marketing Services.
New Program Includes 50+ Agency Partners Building Modern Relationship
Marketing Practices, Powered by Marketo’s Marketing Software
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, Calif., May 7, 2013 /PRNewswire/ — Marketo, the provider
of a leading cloud-based marketing software platform, today announced
the availability of its new managed service program for marketing
agencies. The “Marketo Agency Program,” already 50 partners
strong and growing, was developed to help agencies take advantage of new
opportunities in digital marketing.
Rapid technology innovation, changing buyer habits and an increasing
digital marketing services have all led to an
opportunity for agencies to expand their businesses.Marketo Agency
Partners benefit from new revenue streams and
that are stickier with clients. Agency clients experience the benefits
of marketing automation software delivered as a service, amplified by
the agency’s best practices and industry expertise.
“Businesses engaged in digital marketing will seek a new
generation of service provider – one that combines technology competence
with marketing strategy and digital creativity,” said Peter
O’Neill, principal analyst at
“Forrester’s data shows that digital marketing is a
fast-growing market and represents a huge opportunity for those players
that adapt to seize it, including service providers.”
Powering the Agency of the Future
Because many agencies today use multiple tools to deliver marketing
services, campaigns are often focused on a specific communication
channel, which creates a disjointed experience for customers that move
freely across channels in their daily habits. Additionally, without
knowledge of where the target is in their purchase consideration,
delivering relevant messages and content is a matter of luck. This can
result in programs that lose effectiveness over time and lead to client
In contrast, Marketo’s new program provides agencies with a
unified marketing automation platform that supports the effective
conduct, management and analytical measurement of relationship marketing
activities. With it, agency partners can provide services in new areas
* Improving Existing Digital Marketing Services : Move beyond the
’email blast’ to relationship marketing programs; make social
a part of every campaign and deliver the content buyers want when they
* Maximizing Website Launch Results : Take a website launch effort
all the way – manage and track each lead’s interaction and use the
to deliver relevant messages.
* Optimizing Outsourced Sales Programs : Increase sales team
effectiveness by focusing their time on sales-ready leads nurtured with
relevant content and prioritized with custom lead scoring, which takes
into account demographic and behavioral information.
“Our expertise with Marketo’s platform enables our lead
nurturing team and methodology to truly reach our clients’
potential for creating sales-ready leads,” said Vaughn Aust, vice
president of digital solutions at MarketStar, an Omnicom agency.
“For example, MarketStar was able to
and expand leads from
400 to 45,000 for one client and qualify more than $3 million in
incremental opportunities within six months.”
Flexible Program Powered by the Marketing Nation[sup.TM] Community
Advantages of the Marketo Agency Program include:
* Agency-Owned Relationship : Agencies can structure and manage
customer interactions to ensure that relationships are maintained to
increase the value of services delivered.
* Capacity-Based Pricing : The pricing model is designed help
agencies accelerate revenue growth and to benefit from economies of
scale to sustain increased growth.
* Flexible Business Model : The licensing model enables agencies to
transfer licenses from one client to another as projects begin or
* Training & Certification : Training and certification program
to develop agency team members as Marketo
* Guidance & Collateral : Benefit from the collective experience
of working with agencies of all shapes and sizes; white-labeled
marketing automation collateral powers the promotion of new services
In addition, the Marketo Agency Program provides agencies with
access to the Marketing NationTM community.
“The Marketing Nation is a network of marketers, resources, and
expertise that can help our customers and partners get successful
faster,” said Sanjay Dhlolakia,
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at Marketo. “By combining
our marketing platform with the power of Marketing Nation, we can help
agencies deliver more value for their clients.”
To apply for the Marketo Agency Program, please visit:
http://www.marketo.com/partners/marketo-for-agencies.php. For more on
MarketStar’s use of Marketo, please visit:
Register for Marketo’s May 14 webinar with Peter O’Neill
of Forrester to learn more about how your agency can create new
opportunities – or download the white paper, Technology and the
Evolution of the Marketing Agency.
About Marketo: Marketing Software. Easy, Powerful, Complete. Marketo
uniquely provides an easy-to-use, powerful and complete marketing
software platform that propels fast-growing small companies and global
enterprises alike. Marketo marketing automation and sales effectiveness
software streamlines marketing processes, delivers more campaigns,
generates more win-ready leads, and improves sales performance. With
proven technology, comprehensive services and expert guidance, Marketo
helps thousands of companies around the world turn marketing from a cost
center into a revenue driver.
Known for providing breakthrough innovation and fueling growth, in
both 2011 and 2012 Marketo received the
Market Leaders Awards Winner
for Marketing Solutions by CRM Magazine. Salesforce.com customers also
honored the company with the AppExchange Customer Choice Awards for 2012
in the marketing category.
Marketo, the Marketo logo and Marketing Nation are trademarks of
Marketo, Inc. All other trademarks are the property of their respective