Mobile CRM systems consist of a simple and intuitive interface. It is customizable according to the operation. It increases employee productivity. Onboard inventory management is possible. It improves customer service by streamlining the care process. It is about:
§ Deliver a faster service, a seller can make more visits each day.
§ Being a service based on Mobility on demand you have a faster ROI.
§ Always knowing the location of its field sales force through the GPS monitoring.
§ Better control the productivity of your field sales team in order to monitor the time and motion.
It allows customers to access it from any mobile device, with its new mobile service based on native cloud platform. This new Mobile CRM application will be available for Windows Phone 7, iPad, iPhone, Android and Blackberry.
Microsoft Dynamics- Improvements
In a hyper connected world like this, customers need to be able to access critical business information from any device they choose. These improvements, coupled with the strength of the Microsoft platform, Microsoft Dynamics CRM makes the best choice for any company. Moreover, this service also includes improvements to the social features and new features for large enterprises as well as a Web browser with multiple different functions for users of IE, Chrome, Firefox and Safari, deployed on PC, Macintosh and iPhone.
Bringing CRM to virtually any mobile device
Microsoft Dynamics Mobile CRM offers marketing and management professionals a familiar experience, helping sales and customer service, connecting with customers from different mobile devices in a secure environment.
By using a native mobile service, customers can have synchronized access to their information and their offline sales pipelines, which will help them, stay connected from anywhere. In addition, through the ability to xRM, a flexible application development in Microsoft Dynamics CRM, customers can easily mobilize their applications expanded CRM. An update service of Microsoft Dynamics CRM- in the second half of 2012- will also include improvements in social functionality and new features for large enterprises as well as a Web browser with multiple different functions for users of Internet Explorer, Chrome, Firefox and Safari, deployed on PC, Macintosh and iPhone. CRM solutions are provided to address multiple segments across multiple channels, creating a more personalized customer view based on a set of rules or set parameters that allow the right message is delivered to the appropriate channel in time.
The analysis of customer information is available in the integrated data repository to extract knowledge from customers and market. This aspect of Mobile CRM enables the design and conduct of such knowledge from specific marketing actions to specific segments of all connected clients to the company. There are two different levels in implementing the mechanisms and techniques of analysis:
· Analysis of business data (OLAP techniques, systems, DSS, EIS, etc.).
· Analysis of knowledge (knowledge extraction techniques using statistical analysis and knowledge discovery in databases / data mining: classification trees, association rules, genetic algorithms, neural networks, clustering, etc.).
To conclude, an analysis phase is critical from the perspective of obtaining benefits from implementing a Mobile CRM solution.
About the Author
Microsoft Dynamics Overview