Sales Training Consultants

Start Your Sales Letter To Make MORE Sales!

Using a sales letter is a great way to get the … ofpeople that might not … hear about you. Sales letters canbe used as copy for web sites, sent to other … … have a use

Using a sales letter is a great way to get the attention ofpeople that might not otherwise hear about you. Sales letters canbe used as copy for web sites, sent to other businesses thatmight have a use for your product or service, or even justdistributed to individuals.The hardest part about getting a great sales letter, though, iscoming up with fast selling words to sell yourself withoutsounding too pushy. One way to get your creative juices flowingis to simply pick a word and run with it.All you need to do is let go and see where your thoughts takeyou. It doesn’t really matter where you start; all that matters isthat you did!Put your pen on paper and start writing anything that comes tomind. Don’t let your critical voice take over. You’re notallowed to change anything, just write the first thing you thinkof.Think of a blind date. It will probably be awkward, but you willfind SOMETHING to talk about. Writing is exactly the same.Once you get started, the words start to help you. The page willcreate its own rules telling you to know what to write next.Although good writing begins with a single word, there isa little more to a sales letter than just letting words leakacross a page. In the past few years, many writers have foundthat there are certain types of openings in direct mail that aremore effective than others. These work just as well for emailletters and for web sites.Here are some of these ideas to keep in mind when you are tryingto structure your opening.1) State the offer. This is so simple many people never think ofit. Put the offer right at the top of your page in a headline orbold type. The offer includes the product that is forsale, its price, the terms of the sale, and the guarantee.2) Announce it! If you have something new, start your letterwith this important information. Nothing gets attention andbuilds excitement like the word NEW. I always put it in allcapitals to give it added excitement.3) Flatter the reader. There is nothing a customer likes morethan to feel as though they are set apart from “the crowd”.Describe the type of person who would probably be one of yourbest customers. Tell why the way they feel, work, think, or playis important and deserves attention. Use the word “YOU” as oftenas you can.4) Use a provocative quote. Quote a famous person or a customer.The quote should arouse curiosity. It should make the reader wantto find out more about your product.After you have your opening, good copy will usually follow suit.Just remember to use catchy phrases and not over hype the product.If something seems too good to be true, most people will probablydisregard the offer. Ending with a PS is a nice touch, butremember that many people read the PS before they read the actualletter.

About the Author