What is fmcg? This stands for fast moving consumer goods. This used to be known as the grocery industry. They have evolved beyond this. You as consumer determine what items are constantly sold by your purchases. These are the items that all the major stores have decided they must keep on their shelves at all times. These companies have specialized in the production, distribution, and marketing of consumer packed goods. These are billion dollar industries geared towards getting you to buy that something that you may or may not need. If something is no longer selling as well then they may come out with a new segment of that same product. Fat-free or low fat foods are a prime example.
Retail sales jobs require one to have a good attitude and don’t mind dealing with the general public. You will likely be on your feet all day talking to customers and helping them with retail purchases. You don’t have to have a college degree unless you are in a more managerial position. Stores will tend to hire more temporary retail workers around the Christmas holidays as they have a bigger clientele that shops for presents during that time of the year. The pay is usually hourly and may or may not include sales bonuses. These can be full or part time positions. One added bonuses is usually a discount on the items that are sold in the store you work for.
To work in the consumer sales segment you will need a four year college degree in management, or marketing. For some of the higher level positions you will also need an MBA and previous business experience dealing with consumer products. This industry is not known for large layoffs unless two industry giants are merging operations. It is motivated by profit margins, name brand slogans and television jingles. Many of the big companies are part of the Fortune 500. Sara lee, Nestle’, Proctor and Gamble are a just a few.
If you are considering a sales job in the retail or fmcg industry make sure that you research the company prior to applying to learn about the different companies to discover which ones are more appealing to you. Network within the industry for job leads to improve your odds of getting hired. If you can get a referral from someone that is currently working there you will stand out and have a good chance of getting the job.
About the Author
Atlanta Social Media Consultant – Dr. Matthew Loop
Here’s a quick video clip of Atlanta social media speaker, Dr. Matthew Loop, speaking in Toronto at “Prosperity” at the Sheraton Four Points.
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